In extremely high competitive environments like the
fashion industry, globalisation, increasing supply
and demand uncertainties and the pace of market
changes combine the intensive search for improved
customer service, reduced cost and the elusive
target of greater agility. This book discusses first
on the basis of a theoretical analysis how the
Spanish garments retailer Zara - the world s fastest
growing clothing brand - faces these challenges with
a close v ...
DETAILS
Zara's Secret for Fast Fashion
Modelling the Business Model
Hermann, Peter
Kartoniert, 112 S.
Sprache: Englisch
220 mm
VDM Verlag Dr. Müller (2008)
Gewicht: 166 g
ISBN-13: 978-3-639-08585-3
Titelnr.: 21802034